Well who else would collect the freshest, tastiest pulps to go into Minute Maid Pulpy Orange? I wrote the story and defined each of the characters, working with Italian Art Director Livio Grossi to bring this charming script to life. The next instalment to follow this week. And they’re going to be in an online game soon.
And here is the Fruit Bite follow-up. More fairies, bigger pulps.
The latest TVC for elevenia.co.id, one of the newest and biggest online shopping channels in Indonesia. After our initial launch commercial ‘hot products’, they simply wanted to announce their multiple deals and discounts – with charm and surprise. 20 yr old actress Cinta Laura, the girl in the Mummy scene, is their brand ambassador.
Launched Share a Coke in Vietnam and Philippines – 1 June 2014. I wrote and art directed this TVC, which scored a 112 on the global Coke ONS Link test (105 needed to air). The entire track was created by hitting, opening or blowing into Coke bottles and cans.
Asia’s largest baby formula milk brand. The pitch was to define and rejuvenate the brand for the next 10 years. We proposed a celebration of motherhood and gave insights into the realities of being a mother. A brand film and posters accompanied a brand book, website, banner advertising, iPad and Smartphone applications and press. Based around Rudyard Kipling’s poem ‘If’, the campaign spoke told mothers that the brand understood and applauded them and the lengths they go to when planning and bringing up a child.
The pitch was successful. £3m in fees for the pan-Asian account.
o highlight the 5 sensations of drinking a Coke – Tangy, Smooth, Spicy, Snappy, Warm – we encouraged people to think about how it tastes rather than it just being a refreshing drink. A poster campaign with the headline ‘Discover the real taste’ accompanied the TV ad.
A second version of the TV focussed on the effect it has on the five senses. Click here to watch.
Part of the biggest and most successful campaign ever in Vietnam during Tet (New Year). In 2013, OMO sales rose from 20m bags to over 35m. OMO is the biggest brand in the country and the highest spending brand too. I wrote and art directed this sweet film. For me, it’s certainly not ground-breaking. But the music is magical. The first time I saw the edit, I couldn’t comment on it because the music blew me away.