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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.

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Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.

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In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.

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At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.
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Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?

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Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature

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What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.

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Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.

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One very happy client. (This isn’t what he looks like!)

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After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.

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I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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Featured Projects

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By Chris

On 24, Jan 2015 | No Comments | In | By Chris

Pulp Fairies

Well who else would collect the freshest, tastiest pulps to go into Minute Maid Pulpy Orange? I wrote the story and defined each of the characters, working with Italian Art Director Livio Grossi to bring this charming script to life. The next instalment to follow this week. And they’re going to be in an online game soon.

And here is the Fruit Bite follow-up. More fairies, bigger pulps.

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By Chris

On 24, Jan 2015 | No Comments | In | By Chris

elevenia online shopping

The latest TVC for elevenia.co.id, one of the newest and biggest online shopping channels in Indonesia. After our initial launch commercial ‘hot products’, they simply wanted to announce their multiple deals and discounts – with charm and surprise. 20 yr old actress Cinta Laura, the girl in the Mummy scene, is their brand ambassador.

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By Chris

On 24, Jan 2015 | No Comments | In | By Chris

Coke Fifa World Cup

Running in almost every country worldwide, this modular TVC allowed us to add in country-specific footage to tailor it by market. Shot in Brazil, Thailand and Malaysia.

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By Chris

On 24, Jun 2014 | No Comments | In | By Chris

Share a Coke Vietnam

Launched Share a Coke in Vietnam and Philippines – 1 June 2014. I wrote and art directed this TVC, which scored a 112 on the global Coke ONS Link test (105 needed to air). The entire track was created by hitting, opening or blowing into Coke bottles and cans.

On 28, Jan 2012 | No Comments | In | By Chris

Welcome to Motherhood

Asia’s largest baby formula milk brand. The pitch was to define and rejuvenate the brand for the next 10 years. We proposed a celebration of motherhood and gave insights into the realities of being a mother. A brand film and posters accompanied a brand book, website, banner advertising, iPad and Smartphone applications and press. Based around Rudyard Kipling’s poem ‘If’, the campaign spoke told mothers that the brand understood and applauded them and the lengths they go to when planning and bringing up a child.

The pitch was successful. £3m in fees for the pan-Asian account.

  

On 26, Jan 2012 | No Comments | In | By Chris

Coke Sensations TV & Posters

o highlight the 5 sensations of drinking a Coke – Tangy, Smooth, Spicy, Snappy, Warm – we encouraged people to think about how it tastes rather than it just being a refreshing drink. A poster campaign with the headline ‘Discover the real taste’ accompanied the TV ad.

A second version of the TV focussed on the effect it has on the five senses. Click here to watch.

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By Chris

On 26, Jan 2012 | No Comments | In | By Chris

OMO Tet

Part of the biggest and most successful campaign ever in Vietnam during Tet (New Year). In 2013, OMO sales rose from 20m bags to over 35m. OMO is the biggest brand in the country and the highest spending brand too. I wrote and art directed this sweet film. For me, it’s certainly not ground-breaking. But the music is magical. The first time I saw the edit, I couldn’t comment on it because the music blew me away.

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By Chris

On 26, Jan 2012 | No Comments | In | By Chris

Nutriboost Stamina

I wrote and art directed this TVC for Nutriboost. The idea was to show stamina for a whole day. The insight was that people in Vietnam have an average of 2.4 jobs. So people need to keep going all day every day.

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