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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.


Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.


In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.


At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.

Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?


Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature


What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.



Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.


One very happy client. (This isn’t what he looks like!)


After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.


I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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Featured Projects

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By Chris

On 14, Jul 2016 | No Comments | In | By Chris

BMW Laserlights

A series of three outdoor illuminated posters for BMW’s Laserlights that shine almost twice the distance of normal headlights.

On 15, Feb 2016 | No Comments | In | By Chris

Libratone Bluetooth speakers

Great to work on this. The final result lackluster (see window cleaner and traffic coordinator). But for a Bluetooth speaker that was kinda average compared to others at the same price, these were strong, talkable posters. Did ads on sound quality. Did ads on portability. Did ads on bringing people together. In the end, they went with ‘where no music has gone before’.

But I loved the orangutans. The idea was to give real orangutans in a Zoo (or preferably in the wild) the Bluetooth speakers. Then play different musical genres to them to see how they reacted. Metal, Piano, Trance, Disco, Opera. We would have filmed it all to make some brilliant content. Alas, it wasn’t to be.



On 24, Jun 2015 | No Comments | In | By Chris

Coke Summer Together

The brief from the client

Proposition: This Summer, come together over a Coke. Summer is the most important time of year for Coke – it’s the hottest period and their sales peak. We were asked to develop a poster campaign that would run at beaches across the country to prompt awareness.

The challenges and key objectives

The people of Vietnam will drink anything at the beach – whatever they are offered by the beach vendors. They tend not to make a conscious choice. So we were tasked with keeping Coke front of mind from the moment they arrived at the beach up to point of purchase.

Description of how you arrived at the final design

The ‘dynamic ribbon’ plus Coke red and white colours are iconic. What had never been done before was to use the space either side of the ribbon as the hips of two women, one taller than the other. Once bikini bottoms were added, the two bodies could be seen. As an extra touch, the negative space in the loop of the righthand bikini became the outline of a Coke bottle – subtle but an extra reward for those who see it.

Indication of how successful the outcome was in the market

The campaign has only recently hit the beaches. So actually figures in terms of uplift in sales cannot be confirmed at this moment. However, we have been tracking shares online and the on-going comments in social media from those who instantly ‘get it’ and those who take a little longer to click – and when they do, anecdotally they love it – a real WOW Moment.

And after featuring on Ads on the World, the buzz worldwide has been electric – 99% positive comments.

Won at Adstars in Korea. 4,432 Likes on Facebook from all over the world plus 765 Shares.

The follow-up Tet Together poster for Vietnamese New Year – with Coke’s iconic Tet swallows and Coke bottles in the fabric. Ao Dai is the formal dress for Vietnamese women. Red for younger females, gold for older ladies:


On 26, Jan 2012 | No Comments | In | By Chris

Coke Sensations TV & Posters

o highlight the 5 sensations of drinking a Coke – Tangy, Smooth, Spicy, Snappy, Warm – we encouraged people to think about how it tastes rather than it just being a refreshing drink. A poster campaign with the headline ‘Discover the real taste’ accompanied the TV ad.

A second version of the TV focussed on the effect it has on the five senses. Click here to watch.

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On 26, Jan 2012 | No Comments | In | By Chris

Coke – Think positive

Simply by covering up one letter with a Coke bottle, a negative Vietnamese phrase becomes a positive statement. In English, it would be like removing the ‘h’ from ‘threat’. To encourage Vietnamese to think positive for the TET (New Year), these posters ran in Ho Chi Minh City and Hanoi.

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