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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.

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Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.

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In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.

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At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.
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Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?

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Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature

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What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.

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Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.

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One very happy client. (This isn’t what he looks like!)

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After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.

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I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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Featured Projects

On 14, Aug 2016 | No Comments | In | By Chris

Philips – See what light can do

Between myself and another Creative Director, we wrote and filmed short documentaries in Singapore, Hong Kong, Shanghai, Seoul, Paris, Amsterdam, Berlin and India over the course of 6 months. Each featured a real family, couple or individual who had a problem with lighting in their home. A lighting designer created a bespoke ‘lightover’ which was installed using Philips products during the course of a day. We filmed the people and rooms before and after. Stills were taken for press and for incidental shots for the site – I also designed the website, overseeing it from wireframe to finished design. And time lapse filming captured each day. The website no longer exists but you can view the case study video here.

 

 

Watch film 1

Watch film 2

Watch film 3

Watch film 4

 

On 24, Jun 2014 | No Comments | In | By Chris

Toilet finder

In November 2009, I created the first charity iPhone App – Toilet Finder – to highlight the lack of proper sanitation for 2.1bn people worldwide. It helps you find public toilets.

The original idea was ‘Spend a penny, Give a pound’ as a fundraising idea. However, Apple do not allow donations via Apps.

Over 1 million downloads in its first year.

On 01, May 2013 | No Comments | In | By Chris

Unicef

To win Unicef as a client, I presented a speculative campaign based around the idea that if you can afford to treat yourself, you can spare a few pounds for those not quite so well off. This execution features a simple message of the flower ‘food’ that comes with every bunch of cut flowers.

On 26, Jan 2013 | No Comments | In | By Chris

VW Tiguan

The pitch work that helped bring in VW as a client.

Virtual Off-Roader was a simple App that used GPS to record the distance you travelled and plot the same distance on a pre-determined off-road track. The brand line was ‘It feels good to know you could’ – so instead of thinking about driving to the supermarket to get your groceries, now you’re completing another stage in your make-believe rally. With updates posted on Facebook, you can also challenge friends to race against you. Winners receive discounts and extras on a real Tiguan.

   

 

Embracing the ‘It feels good to know you could’ line, this concept allows you to see what’s going on around you now and in the future. You decide your timescale and it draws in information of things you could do – up to you. 

On 28, Jan 2012 | No Comments | In | By Chris

Welcome to Motherhood

Asia’s largest baby formula milk brand. The pitch was to define and rejuvenate the brand for the next 10 years. We proposed a celebration of motherhood and gave insights into the realities of being a mother. A brand film and posters accompanied a brand book, website, banner advertising, iPad and Smartphone applications and press. Based around Rudyard Kipling’s poem ‘If’, the campaign spoke told mothers that the brand understood and applauded them and the lengths they go to when planning and bringing up a child.

The pitch was successful. £3m in fees for the pan-Asian account.

  

On 26, Jan 2012 | No Comments | In | By Chris

Memories Matter

This website allows people to add their favourite memory and donate to the charity. The memories will be kept forever – highlighting the very sad nature of Alzheimer’s where memories are so fleeting. Many thousands of memories were added – some funny, some sad, some very poignant but all very personal. Many celebrities have contributed.

Visit the website here.

On 26, Jan 2010 | No Comments | In | By Chris

The king of Search

An on and offline campaign for the UK’s largest Search Marketing company. ‘The king of Search Marketing’. Pretty simple but actually explained what each of the terms meant, plus why they were different and did it better than anyone else. Thankyouverymuch.


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