I wrote and art directed this film for BMW’s most powerful production car ever. 120million+ views in just 2 weeks on WeChat and Weibo. 99% positive comments. All cars sold out with a price tag of around $750,000 each.
The first Facebook Live takeover. Completely unexpected, it hit online Vietnamese shoppers at exactly the right time to get Visa’s message across. In ‘purchase mode’, cash in hand, it reminded them of the benefits of paying with their Visa Debit Card.
Not quite the original idea of driving through the desert breaking the 88 lights of the world’s largest laser harp. But still pretty cool. Well, pretty cold – down to minus 14 while filming. Our Rapper had to drive through the lasers to create a looped track so he could rap to it. Showing off the car’s capabilities along the way of course.
Excerpts from our three stage stage campaign for Visa. Launched on 27 March 2017, over a three week period, we had over 12m views, 13,000 shares and 99% positive comments. It appeared on Facebook, YouTube, cinemas, supermarkets and elevators. Still on-going, it has given Visa a solid platform for their cash conversion campaign – progress is cashless.
How to show off a new car in a new way. Not just driving shots but doing shots. Here we took 5 of the highest profile professional gamers in China who play one of the biggest games in the world: The Glory of Kings. Similar to League of Legends, characters battle each other online. Now in the real world. The idea was to have the five gamers working as a team fighting together against the game characters in the normal streets of a city via AR. Flexi screens would be attached to all the car windows and linked to PCs. In the end, it had to be CG but the result is still pretty cool. The new BMW 1 Series is an entry-level car for young Chinese guys, yet probably the biggest act of self-expression at that point in their lives. So the creative was based around expressing yourself – through fashion, music, gaming, online and sport. You can see the full website with all five films on here: http://bit.ly/2mm1C7e
With over 7.5m views on YouTube and Zing, this charming story, emotionally told, it asks Vietnamese to question whether TET (New Year) is about spending money on family or spending time with family.
From a real insight of a woman who was choosing not to go home for the holiday to her family because it was just too expensive, I wrote the original script for this with Hien Ngo at Phibious. Thanks to Tsering at Yeti films for helping to write and film this so beautifully. And the biggest thanks of all to Aneek Ahmed, our client at Coke, for running with this after a short corridor conversation sparked the idea.
Picked up Gold at the Mumbrella awards.
3.25m views and the 3rd most shared video globally (behind Like a Girl v2), pretty proud of this cute film for Coke’s new Emoticans. Zing.vn has all the hits – http://tv.zing.vn/video/CocaCola-Chiec-Bang-Cam-Xuc/IWZB7IF6.html