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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.


Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.


In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.


At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.

Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?


Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature


What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.



Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.


One very happy client. (This isn’t what he looks like!)


After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.


I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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Featured Projects

On 14, Aug 2016 | No Comments | In | By Chris

Philips – See what light can do

Between myself and another Creative Director, we wrote and filmed short documentaries in Singapore, Hong Kong, Shanghai, Seoul, Paris, Amsterdam, Berlin and India over the course of 6 months. Each featured a real family, couple or individual who had a problem with lighting in their home. A lighting designer created a bespoke ‘lightover’ which was installed using Philips products during the course of a day. We filmed the people and rooms before and after. Stills were taken for press and for incidental shots for the site – I also designed the website, overseeing it from wireframe to finished design. And time lapse filming captured each day. The website no longer exists but you can view the case study video here.



Watch film 1

Watch film 2

Watch film 3

Watch film 4


On 15, Feb 2016 | No Comments | In | By Chris

Libratone Bluetooth speakers

Great to work on this. The final result lackluster (see window cleaner and traffic coordinator). But for a Bluetooth speaker that was kinda average compared to others at the same price, these were strong, talkable posters. Did ads on sound quality. Did ads on portability. Did ads on bringing people together. In the end, they went with ‘where no music has gone before’.

But I loved the orangutans. The idea was to give real orangutans in a Zoo (or preferably in the wild) the Bluetooth speakers. Then play different musical genres to them to see how they reacted. Metal, Piano, Trance, Disco, Opera. We would have filmed it all to make some brilliant content. Alas, it wasn’t to be.



On 24, Jun 2015 | No Comments | In | By Chris

CloseUp Valentine’s Surprise

For Valentine’s Day 2013, CloseUp searched for guys and girls who wanted to do something special for their partners. The normally shy Vietnamese youth were contacted via TV, Facebook, radio and press to take part in a first for the country – a cinema stunt where the three chosen guys performed live for their unsuspecting girlfriends. 4.5m for 19,000 hours in 99 countries followed. In just six weeks, it became the most successful youth campaign ever for any brand in Vietnam. And achieved Unilever’s No.1 Global click through rate – 34.19% vs an average 4%.

Covered by Ads of the World, Best Ads on TV, Campaign Asia, Inspiration Room and more.

On 24, Jan 2015 | No Comments | In | By Chris

VW Golf One Thing

VW’s The One Thing – choose the one film, music track, person to kiss, place on the world, etc. Ten one things you could do for the rest of your life. A short personalised film is then compiled and posted on your wall. The VW Golf is the one car you can drive for the rest of your life.

Compile your film here.

On 24, Jun 2014 | No Comments | In | By Chris

Toilet finder

In November 2009, I created the first charity iPhone App – Toilet Finder – to highlight the lack of proper sanitation for 2.1bn people worldwide. It helps you find public toilets.

The original idea was ‘Spend a penny, Give a pound’ as a fundraising idea. However, Apple do not allow donations via Apps.

Over 1 million downloads in its first year.

On 26, Jan 2013 | No Comments | In | By Chris

VW Tiguan

The pitch work that helped bring in VW as a client.

Virtual Off-Roader was a simple App that used GPS to record the distance you travelled and plot the same distance on a pre-determined off-road track. The brand line was ‘It feels good to know you could’ – so instead of thinking about driving to the supermarket to get your groceries, now you’re completing another stage in your make-believe rally. With updates posted on Facebook, you can also challenge friends to race against you. Winners receive discounts and extras on a real Tiguan.



Embracing the ‘It feels good to know you could’ line, this concept allows you to see what’s going on around you now and in the future. You decide your timescale and it draws in information of things you could do – up to you. 

On 26, Jan 2012 | No Comments | In | By Chris

Memories Matter

This website allows people to add their favourite memory and donate to the charity. The memories will be kept forever – highlighting the very sad nature of Alzheimer’s where memories are so fleeting. Many thousands of memories were added – some funny, some sad, some very poignant but all very personal. Many celebrities have contributed.

Visit the website here.

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