I didn’t buy it. But I did commission it. It doesn’t exist yet, only as plans. It’s going to be built in Putney. And if a single chair can be bought for £19.4m, this place should be snapped up at a teeny £10m.
I was asked if I knew anyone who could illustrate it so I briefed my pal Mat at MDI Digital to create this 3D CG model. Amazing, isn’t it. And the best thing is, you can view it from any angle you like. If you want to see a hi-res version, just ask me. Check out MDI’s breathtaking work.Cod Shipped Tramadol
Yes, this has featured on thousands of blogs but I love it too. Millions of hits worldwide, over 16,000 applications for the job from every country in the world (apart from two, as far as I’m aware) and more people than you could ever have imagined knowing all about Queensland. Outstandingly simple – just a few small space B&W press ads in a few different languages and a fairly straightforward website (plus Facebook page and Twitters) and you have a gem of a campaign. See the site here.
People have even tattooed themselves to give themselves a ‘better chance of winning’ – to show they are more committed than anyone else I suppose. Perhaps they should be committed.
We want some of that!
What worries me slightly is that every client will want a bit of this. And how much do you charge for a website and some innocuous small space press ads? You’d be hard pushed to squeeze £25k for this and yet the reach is immense.
So, how about taking a digital media model of pay per click. Just 1p per click would have netted upwards of £50k. Then perhaps charge a small fee for every video entry uploaded (say £1) and you’ve got another £16k. Creative on top at say £14k and you’ve earned well over three times what it may have earned. And the best bit is the client pays less to begin with but more as the campaign works. Doesn’t everybody win this way? Low basic, high commission?
As idea generators, we really need to readdress the way we charge and what we charge for. A friend of mine was paid for one day’s freelance (£200 at that time) but came up with the name for all the healthy foods in Boots. ‘Shapers’ has been running for probably 20 years. Imagine if she’d negotiated 0.001p per purchase. Insignificant per item but she’d be a multi-millionaire by now, probably owning Boots!
So those gorgeous folk at Apple have done it again. Minutes after arriving at their ‘Genius’ bar in the Apple Store on Regent’s Street, I’m being handed a brand new replacement iPhone. You see, my previous one took a rather nasty knock when it fell out of my back pocket in the swimming baths changing rooms. It also had a little swim too in a puddle near the lockers…
Owning up completely to the Genius I believe was my ticket to the new phone. Try and blame the gadget for the blank screen and I think there may well have been a price to pay. Anyway, a free phone was wonderful and adds even more confirmation (if ever needed) to my belief that these Apple fellas truly are the most customer-focussed company on the planet.
I’m afraid I can’t say the same for O2. ‘Sorry Sir – Apple don’t repair iPhones. You’ll have to buy a new one. They cost £350′. Just a little bit more knowledge needed Mr O2 about the options when things go wrong. Then perhaps I’ll love you too.