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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.

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Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.

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In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.

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At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.
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Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?

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Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature

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What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.

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Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.

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One very happy client. (This isn’t what he looks like!)

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After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.

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I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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2007 October

28

Oct
2007

One Comment

In Uncategorized

By Chris

3 DMA nominations

On 28, Oct 2007 | One Comment | In Uncategorized | By Chris

1, 2, 3, 4 – Straight to the point on this one… Yippee! We’re very pleased to have been nominated 3 times for the Samantha Dickson Brain Tumour Trust campaign we produced earlier this year. Both SDBTT and c&f were delighted with the response (both in terms of awareness and donations) when it launched. Now fingers crossed for 4 December DMA Awards night – Bronze, Silver or maybe even Gold in 3 different categories – Press, Multiple Media and B2B low volume. We’ll let you know how we get on.

Here are our finalists:
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To see the all the 2007 DMA Awards finalists, click here.

28

Oct
2007

No Comments

In Uncategorized

By Chris

Brand ‘ME’

On 28, Oct 2007 | No Comments | In Uncategorized | By Chris

Everything we wear, the food we eat, the car we drive, where we live, the music we listen to, the people we hang around with speak volumes about us as individuals. We all choose very carefully each and every aspect of our lives. We all have an inner circle of brands that we want to be associated with – that we’re proud to be seen with. I call this Brand ‘Me’.

I am what I say I am

People use clothing to define themselves. We are also judged by what we wear. I know that I get treated very differently in shops when I wear a smart suit to when I’m dressed casually. Exactly the same person but a different response depending on clothes. Weird, isn’t it? But that’s often how we get our first impression. This is how I explain the importance of art direction – it doesn’t matter what you’ve got to say if you don’t look right. More on this in another post though.

Occasionally, new brands come along or established brands get a makeover and they join our list of close ‘friends’. They may stick around for a while, perhaps just until the special offers run out. This is the true test of friendship. Once the honeymoon period is over, has enough been done to persuade the customer to stay? When the three months free are over, the 50% off is done, 2 for the price of 1 has gone, the free gift yesterday’s news, what’s the reason to stay. Apart from the handcuffs they may have had to sign up to that they now regret, what really makes this company’s offering any different to their competitor’s?

Why not ask people what they want not tell them what they want

Companies spend vast amounts of time and money developing products and services then even more time and money telling everyone how wonderful they are. Do any of them ever think to stop and ask consumers what they want in the first place then create around the need rather than try and create the need? Surely the best way to sell a product or service is to show how it would enhance someone’s life if they had it. Some of the hardest and least successful work I’ve done has tried to create a need where really none exists and probably never would. Why not make the new product ‘amazing’, the new service ‘revolutionary’? But first, ask the people what they want.

Love is…

Think about a company you love. What do they do right? Not only will they make a product that you think is wonderful (or a service that’s remarkable), I guarantee that good Customer Services will play an important role in your relationship with them. It’ll probably be a company that its customer at the centre and does all it can to make them feel special, appreciated and wanted. Why go elsewhere?

All the c&f ‘Rules of Friendship’ deal with precisely this approach for the mutual benefit of both sides. For more information on these, have a read of our website or give us a call on 020 7907 1416. We’ll show you how to make your brand a Brand ‘Me’ for more people.

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