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Here are the photos I didn’t take at the Jazz Club tonight. And here’s the video I didn’t film there. And the selfies with the band in the background I did without. And this is the Facebook update I wrote after I watched the brilliant performances. Because I realised tonight that this thing is called a post – something you can do after the event, not during. So I didn’t miss a thing. Just enjoyed watching the musicians, including the virtuoso saxophonist’s 11yr protege daughter, play joyously without feeling the need to record it all.

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Have you counted up the number of emoticons you use each day? I avoided them for so long thinking they were just for kids. But now I realise that I’m forced to add them in many if not all emails, texts and status updates.

The thing is, just like here, there’s no tone of voice. We can’t ‘hear’ each other without speech, obviously. And we can’t see the facial expressions that accompany the words. All the subtle audio nuances and visual clues are lost. So we have to include pictures now to soften or strengthen what our fingers type.

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In less than a week, I start as Executive Creative Director at Lowe, the biggest agency in Vietnam. After a month of discussions on Skype with the senior stars and face to face with the tremendous Michel Borelli, MD there, I finally signed on the dotted line last Thursday evening.

Click here to see their current website.

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At a recent Careers Evening in my daughter’s school, I was asked by four sets of parents during the few hours whether or not their little darling should go to University. It really made me think about what advice to give – the pros and cons of routes into Advertising.
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Ever heard of a place called Longyearbyen? No? Well it’s one to learn for Pub Quizzes. It happens to be the world’s northernmost town. As such, it gets the least daylight of anywhere on Earth that people call home. In fact, the townsfolk live for 4 months of every year without sunlight. So what better place to demonstrate the benefits of the Philips Wake-up Light?

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Watch this when you’ve got 7 minutes and 11 seconds spare. It’s a mesmerising film about a blogger who has 70,000 readers a day. This is part of Amsterdam Worldwide’s latest campaign for Intel’s Visual Life. Almost 600,000 views in just a few weeks, it’s far more engaging and informative than most 30 second spots, press ads or poster campaigns. This new style of content-based advertising will feature

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What makes great creative for multi-channel campaigns?

I wrote this for this month’s mediaPro magazine. They asked for a page or two. I gave them three… So much to say and I had to cut loads out too. Anyway, if you have a spare 20 minutes, I think it’s worth the read. Some great examples in here too.

Here goes.

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Ever had to design those little buttons that make software look unique? Well I’ve done one-offs before but never a full set. A designer friend artworked up my sketches beautifully.

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One very happy client. (This isn’t what he looks like!)

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After the unprecedented success of last year’s inspired Best Job in the World for the Queensland Tourist Board, advertising you take part in featured heavily in this year’s award-winning campaigns at Cannes Lions Direct.
The Grand Prix winner was a great use of Iggy Pop – unlike those stomach-churning nonsense ads for Swiftcover. Audition to play with Iggy on a brand new performance of ‘Passengers’. Love it.
Check out all the winners here and spot how many actually involve the audience to build the campaign.
Bring it on I say.

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I’m three weeks in and loving getting these little boxes every day. Filled with loads of scrummy snacks, it’s a pleasure each day opening up to see what they’ve sent me. 9 times out of 10, I really like all the contents. I really recommend Graze – great tasting food delivered daily to my desk. £2.95 per box, £1.50 starter pack. Each little pressie means I don’t snack on crap. A very good thing after all these years!

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2007 September

23

Sep
2007

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In Uncategorized

By Chris

Creativity in Direct Marketing – a seminar

On 23, Sep 2007 | No Comments | In Uncategorized | By Chris

Presentation notes

1, 2, 3, 4 – Although they make more sense when seen in conjunction with the Powerpoint slides, these are my top-line notes from the hour lecture I did in Prague. There were around 180 in the audience, 50 or so with headsets on (for the translation). I’ve been asked by a few people who attended for these notes (yes, they actually enjoyed it!) so I thought I should put them up here too (just click on the ‘Presentation notes’ bit in purple at the top).
If anyone wants the all singing-and-dancing 70 slides presentation too, just email me for it and I’ll gladly send it to you.

03

Sep
2007

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In Uncategorized

By Chris

Phew! We all made it.

On 03, Sep 2007 | No Comments | In Uncategorized | By Chris

It’s been a month and a day since I sat down and added to this blog. Before we had our own blog, I used to think about the people who wrote them and wondered how they had the time. Well, August 2007 being our busiest month since we started, this thing had to take back seat I’m afraid, important as it is.

The biggest and best news to report is that Jo had her second child on its due date 24th August. Henry William Timothy Gallop was born at 6 in the morning at 7lbs 14oz, brother to Allegra. I received a text from Jo just before lunch and we all cheered – the two placement students staring bemused at our excitement.

Once the ‘T’s are crossed and the ‘i’s dotted later this week, we’ll finally be able to talk about our two recent big pitch wins. You’ll be the first to know.

Off to Prague tomorrow to talk about Creativity in Direct Marketing. I’ve ended up with 74 slides to get through in 45 minutes! Mostly pictures though and it should keep the audience on their toes – if only working out what on earth the strange, greying Northerner at the front is actually saying…

Short and sweet right now. More to come in September on copy, art direction, advice for students and thoughts on business – after all, I’ve got to make up for my abscence in August.

Bye for now.

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