I’ve just been asked to choose and review some direct marketing campaigns in preparation for a seminar I’m due to give to an audience of a few hundred (yikes!) in Prague in early September. I thought I’d share them on here first.
Shreddies ‘Knitted by Nanas’ – Even though it’s from those Nestlé folk, it’s one of those charming, irreverent, cuddly ads you really enjoy watching over and over. It reminds me of that weird Alan Parker ‘Kelloggs’ film – The Road to Welville in its location, but this time without the enemas…
Müller ‘Lick the lid of Life’ – I know it’s been around for a little while but it seems to have been given another airing. Gentle and genuine, 100 people from 1 to 100 years old talking about those simple pleasures in life. Ads like these don’t feel like you’re being sold to – it’s almost like an opportunity to ‘take part’.
1, 2, 3, 4 – When I got a phone call around 3.20pm last Thursday from The DMA asking me if I could stand in for one of their speakers at a conference exactly 24 hours away, I was a little lost for words. The event was the regularly run ‘Sharpen Up’ – a copywriting course open to all who have to write during their day to day work. ‘How to be Constructively Critical of Your Work’ was the specific area I would be speaking about and I was them sent Piggy Lines’ Powerpoint presentation plus a follow up phone call from the man himself. Unavoidable other commitments had meant Piggy had had to pull out at the last minute. I always find myself these days telling people to put themselves into situations they feel uncomfortable in – it’s the only way to learn and progress. I said yes to this one and it turned out well worth it.
1, 2, 3, 4 – It’s difficult to explain to most people about how important typefaces are. Could you write a list of your top 3 fonts? How about your favourite 10? Now try 100… Are you having problems now? Rest assured though, you may not be able to name the font but, shown a few letters (sometimes just one will do), you’d probably recognise the brand – that’s how strong our association with typefaces is.
1, 2, 3, 4 – Last month, I was sent a stack of ‘ambient’ ideas that had run for a variety of different clients. My very good friend (a creative champion in every sense of the word) entitled the collection ‘Ace ideas’. Have a quick flick through them and see what you think. Here’s my critique.
1, 2, 3, 4 – I-m an art director by training so I can hear a collective ‘what does he know’ rise from the writing fraternity. Read a few of my posts and make your comments ‘ this is a two way thing after all.
Here we go.